AI
Embedding AI into the operational core of a business
The winners are not the companies with the flashiest models — they are the ones that put AI on the critical path of real work.
PA Nova EditorialAI Optimization Practice7 min read
AI in the enterprise looks a lot like ERP did in the late 1990s: over-promised, under-integrated, and quietly generating enormous value for the small number of firms that did the operating work behind it.
Where AI actually pays back
- Sales operations: qualification, enrichment, and next-best-action.
- Customer experience: triage, drafting, and knowledge lookup.
- Finance operations: reconciliation, forecasting, exception review.
- Talent operations: screening, scoping, and interviewer support.
"AI is not a feature. It is an operating capability. Governance, data, and process must move at the same pace as the model."
— PA Consultant Insight
The three-part readiness test
Before you invest, answer three questions. Do you have clean, permissioned data? Do you have an owner accountable for the outcome? Do you have a rollback plan? If any answer is no, fix that first.
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